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South Sudanese musician John Frog has sparked conversation across social media after declaring that the country’s music industry is “dead,” citing the economic challenges facing ordinary citizens.

In a recent post, the artist argued that many fans are struggling to meet basic needs, making it difficult for them to support the entertainment industry by attending concerts and events.

“Our music is dead cos fans can’t afford entrance tickets 🎟️, they can’t afford meal a day cos of hardship. Our people need food 🥘,” John Frog wrote.

The statement has resonated with many followers who say the rising cost of living and economic hardship have affected spending on entertainment. According to the singer, the issue goes beyond music, reflecting broader challenges faced by citizens who are prioritizing essential needs such as food and daily survival.

John Frog’s comments have reignited discussions about the state of South Sudan’s creative sector, with some artists and fans agreeing that low disposable income has reduced attendance at live shows and music events. Others have called for greater investment and support for the entertainment industry to help artists continue creating and performing despite the difficult economic environment.

The musician’s remarks highlight the close connection between economic conditions and the growth of the arts sector, raising questions about how performers, promoters, and policymakers can work together to sustain the industry during challenging times.

As the debate continues online, many will be watching to see whether other artists share similar concerns about the future of music in South Sudan.

What do you think? Is economic hardship the biggest challenge facing South Sudan’s music industry today?

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